Ideas...:
* Real Name, real face
* No organisations, no online fondraising
* Practice status, believing in good, refuge, 5, 8, 10 sila, Novice, Bhikkhu
* Gain of reputations by sharing ones merits (depending on status of Sila and dedication)
* Gain of reputation by rejoicing with someone
* Adding friends in merits
* Sharing public or certain groups
* Notifications
* Events
* Fictiv Merit-status (deva, godness... realms)
...
* voluntary moderators (to avoid miss-use) and approve shared as one of the 10 merits, best if monks.